| Summary: | 碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === Media users have evolved into a new pattern due to the changed format and functions, with the most significant being the media vehicle, which has diverged from the traditional format of single content versus single monitor. Cable TV is no longer an important necessity to the viewing public as the same programs can be viewed via various terminal devices. TV has moved into the digital era and multi-screen provides more viewing options, while subscriber’s satisfaction plays a crucial part in embracing the renovated added-value service.
This research focus on Cable TV subscribers of Mangrove Cable TV Company, Researching on their satisfaction of the current provider and the willingness to adopt the renovated added-value service. The result shows the higher satisfaction rate of the provider’s management, customer service, content and overall service, the more they are willing to accept the multi-screen added-value service. Therefore in the irreversible trend of TV development, Cable TV providers have to satisfy the subscribers with their customer service along with program content to ensure the future success of new added-value services.
|
|---|
