Study on the Factors Impact to the Consumers'' Purchase Intention for Principal Type of Annuity Insurance
碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 102 === This study is to investigate the principal type of annuity policies for consumers’ shopping preferences, whether to vary the degree of involvement affected, perceived value, trust, etc. This study is based on questionnaires to target consumers, and conduct...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16952662406818376800 |