| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 102 === Current trend of globalization, international economic integration and the region is going strong, along with the development of science and technology and the market opening, in the car assembly sector took place the next fierce competition between the state company, automotive Joint venture provides services in Vietnam
In any country, automobile manufacturing enterprises play a very important role in providing the means of transportation for the society.
In the trend of international integration as the current, exploring the factor that affect customer satisfaction when using ford product is the one of the measure to increase the competitive position of an assembly plant, create the trust for the consumer and get a large market share.
With the desire to provide customer satisfaction, enhance the roles of the company’s competitive position, the target of the research focus in to the major elements which have a direct impact on customer satisfaction to provide a solution to improve product quality at Ford Vietnam.
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