| Summary: | 碩士 === 南台科技大學 === 企業管理系 === 102 === Joss paper is one of the products develop from religion and culture. In Taiwan, it is the tradition to use joss paper during some specific days. Unfortunately, burning joss paper made air pollution, and result in the market to cut down. Although eco-joss paper was developed, it does not use very common. Especially, there is various religion activities was held by temples recently. It is due to the model of temples is changing as a business. Besides, buying decision is changing as well.
This study seeks to investigate the changes to buying decision in Taiwan's joss paper industry. This study also attempts to research the marketing in order to face this change. Therefore, the first objective of this study is to investigate buying decision in
the Taiwan’s joss paper industry. Second objective is to give some recommendation for the joss paper industry.
In seeking to answer the research question, quantitative data was adopted as the purpose of this research is to discover the decision making. The representative samples will be collected from 200 Taiwanese. They were recruited from different area of Taiwan. And the requirement for participation was from age 22 years-old to 39
years-old. The data were obtained from online questionnaire, and ran by SPSS system. One-Way ANOVA and Scheffe method tested variable and significant differences.
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