| Summary: | 碩士 === 南台科技大學 === 商管專業學院 === 102 === ABSTRACT
Nowadays most of the parts of the world are becoming urbanized. This means that most people are migrating from the rural areas to the urban areas and in the process, farming is abandoned. Food security is one of the important issues in the whole world especially in the developing world.
With the fast advancement in technology in the different fields, agriculture is also not lacking behind with the introduction of advanced farming methods like biotechnology which helps to produce large quantities of food within a short period of time and in a smaller space compared to the traditional methods.
Since biotechnology is a newer technology, there are many perceptions people tend to have about it. In some cases it might be negative or positive. So this study is aimed at identifying the factors that affect the consumer’s behavior when buying the biotechnology food.
After identifying the factors that affect consumer behavior, a questionnaire was developed based on the literature. The questionnaire was designed in English and then translated to Chinese .It was distributed to 201 Taiwanese consumers around Tainan and Kaohsiung. Factor analysis was used to analyze the data in a SPSS program.
The results showed that cultural, psychological factors based on the social perspective together with corporate social responsibility (CSR) have an effect on the consumer’s decision when buying biotechnology foods. Other factors like social factors were found not to have a great impact on the consumer’s decision when purchasing the biotechnology food.
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