Factors influencing purchase intention and the mediating role of customer satisfaction in low-cost carriers: The case of VietJet Air in Vietnam
碩士 === 亞洲大學 === 經營管理學系 === 102 === Nowadays, the airline industry in Vietnam is more and more developing. The market of this industry has a great potentiality because of the huge population and the poor surface transportation infrastructure of Vietnam. The airline needs to know which factors affect...
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| Format: | Others |
| Language: | en_US |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b7wd2h |