The Industrial Structure and Brand Equity Analysis of Taiwan Bag Brands: A Study of the Virtual Channel Marketing
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Taiwan bag industry actively develop high-quality, affordable compliance products and services, but also because the marketing and the financial resources are limited, choose a small niche market to build a brand would be a good way. It is recommended that th...
Main Authors: | Yen, Ju-Yu, 顏如玉 |
---|---|
Other Authors: | Huang, Yen-Tsung |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/b2v9dz |
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