| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === The study categorizes critical success factors, business model construction, core competencies of Taiwanese medium-small manufacturers of electronic connectors at various stages in their development in an attempt to cope with current challenges.
The study adopts a qualitative research design. Data collected via the observation of the case were analyzed and further substantiated by data obtained through literature review to make the study as objective and persuasive. Porter's five forces framework was employed to make a qualitative evaluation of the strategic position of the case, and based on the Smiling Curve proposed by Stan Shih(1992), the study examined the dynamic strategies derived from value chain analysis to identify successful business models and value creation strategies through SWOT analysis and blue ocean strategy.
The key finding of the study indicates that the value chain model for innovation management of the case consists three elements:
1.Service innovation - Integrate R&D, manufacturing, and service processes to become one stop full service provider.
2.Innovation in responding to changing market conditions - Committed to responding to customer orders by building a resilient supply chain.
3.Grasping trends – Grow with top worldwide customers to ensure profit and industrial upgrading and aim to be the best in the eyes of customers, employees and shareholders for sustainable growth.
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