Business Transformation and Innovation of a Traditional Trading Company - A case study of A Faucet Trading Company in Taiwan

• Main Authors: Hsiu-Ling Huang, 黃秀玲
• Other Authors: Jing-Yu Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/88155934336058473308

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === The purpose of this research is to study business innovation and transformation strategies of traditional trading companies when it faces a low price and matured market competition. We first review related literature including core competence, innovation and business models. Then we investigate faucet industry for case studies and propose our strategies for its future growth. Main results are as follows. 1. We suggest the white space for traditional faucet trading companies be the medical industry. And the product that we propose for faucet companies to enter the medical industry is 3-D printing. 2. The innovation and growth potential of the faucet industry depends on its ability to obtain high value added service or products. In other words, they have to acquire new technologies or establish a new business model to become a diversified trading company.