Building A Business Model for Specialized Bicycle Industry - The Role of Customer Participation and Relationship Learning

• Main Authors: Chia-Hsiang Huang, 黃嘉祥
• Other Authors: Kuo-Hsiung Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/9t4y86

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === This research aims to build a business model for special bicycle industry in Taiwan and explore the role of customer participation and relationship learning. Through case study processes, the specialized bicycle can be divided into four groups: Modular Product, General Integrative Product, Medical Integrative Products, and OEM products. This study proposes the business model of various products for special bicycle industry and examines the important role of customer participation and relationship learning. The results of this research show that customer participation and relationship learning play different roles in four business model of specialized bicycle groups, that the General Integrative Product and Medical Integrative Products have high level of customer participation, and that OEM products have low level of relationship learning. It makes the relationship closely among the enterprise, customer and supplier. Finally, this study discusses the theoretical contributions and managerial implications of findings and suggests the direction of future research.