| Summary: | 碩士 === 國立臺北科技大學 === 建築與都市設計研究所 === 102 === Dihua street area has enjoyed its past glory and prosperities as a nexus for traditional wholesale business due to its vicinity to the Dadaocheng wharf. Various factors, however, has come into play and triggered its decline. In the attempt to rejuvenate its development as well as preserve its historic district, Taipei City Government has altered its master and detailed plan, and altered the zoning to the Dadaocheng historic zone since February 1, 2000. For the past 14 years, however, the attempt has failed to improve the prosperity of the area, if not make it worse. This research aims to investigate the factors of decline, and accordingly to propose strategies on regeneration.
This study starts from collecting relevant research and case studies on regeneration of historic districts, and then proceeds to investigate the historical contexts and existent situation of Dihua street area. Besides, factors such as traffic circulation, current business and industries, space utility, street landscape, and facility maintenances are also being analyzed to grasp the gap between the expected and current situation. Finally, interview plans are designed targeting the authorities, experts, members of development committee, representatives of shop owners and customers to form five research aspects of this study: law and regulations, space issues, organizations, management, and marketing.
Results of the study are categorized as followed:
A. law and regulations: vague developmental concept towards the Dihua street area and lack of complementary measures from the authorities. B. space issues: lack of effective management and utilization of both public and private spaces. C. organization: lack of coordination. D. management: lack of managerial effectiveness of shop owners, organizations and the authorities. E. marketing: lack of marketing strategies of shop owners, organizations and the authorities.
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