| Summary: | 碩士 === 淡江大學 === 企業管理學系碩士班 === 102 === Our life is full of message which is related to beauty. With the progress of information technology, people have more channels and time to receive messages. Because the media uses great quantity of pictures to stimulate consumer’s sense and thought, as well as emphasizes the image of good-looking appearance constantly. Pursuing beauty has become a kind of trend and many people have gradually paid attention to their appearance. The weight-reducing centers and aesthetic surgery clinics that have sprung up in recent years prove many people have strong desires for pursuing beauty. The effect of beauty can be tracked at all times and in all countries. Whether in the area of academic research or the media, “Beauty” has become a popular subject in recent years. From the external economic benefits to the internal personal psychology, the effect of beauty is the research question for academia. The purpose of this study is to explore the relationship between self-consciousness and physical attractiveness from the point of psychology. For the three dimensions of self-consciousness, this study explores how private self-consciousness, public self-consciousness, and social anxiety affect physical attractiveness respectively. This study utilizes self-organizing maps and decision tree to analyze the data, first, analyzing the characteristics of each cluster which is generated from cluster analysis, and then concluding the relationship between three dimensions of self-consciousness and physical attractiveness by rules which are extracted from decision tree.
According to the results of the study, the relationship between public self-consciousness and physical attractiveness is strongest, and the other two dimensions have no obvious relationship with physical attractiveness. People have higher physical attractiveness draw attention from others easily, and they are more likely to be given a positive evaluation; therefore, they will be more confident in front of others, and they are less likely to care about the opinions of others. From another perspective, perhaps people who have lower public self-consciousness don’t care about how others see them; therefore they have the courage to express themselves, radiating confidence for the inner and increasing physical attractiveness. In addition, because different types of work require different personality, self-consciousness can be applied to recruitment. Through self-consciousness scale, enterprises can put people to the right position.
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