The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 102 === In the reality of this current social environment, agricultural businesses must encounter not only the capitalistic behavior that market has been becoming into but also the competitive pressure. Accumulating study reveals that the enhancement of service quali...
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ndltd-TW-102TKU053200032019-05-15T21:42:34Z http://ndltd.ncl.edu.tw/handle/78gnmd The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City 農會服務品質對顧客滿意度之影響-以新北市三重區農會為例 Tz-Ying Wang 王滋瑩 碩士 淡江大學 國際企業學系碩士在職專班 102 In the reality of this current social environment, agricultural businesses must encounter not only the capitalistic behavior that market has been becoming into but also the competitive pressure. Accumulating study reveals that the enhancement of service quality has brought significant differences and segmentations for the corporations, also improved customers’ satisfaction, thereby promoting their loyalty to achieve the purpose of profit maximization. Accordingly, it is important to investigate the relationship between the service quality and customers’ satisfaction for Farmer Association. This research focuses on the New Taipei City Farmer Association San Chong Branch as the research target, from observational perspective. Utilizing the survey questionnaire, we can acknowledge customers’ satisfaction on the service quality provided by the San Chong Branch. This research shows that service quality is consisted of five characteristics: tangibility, reliability, responsiveness, assurance, and empathy. All of which suggests positive effects on customers’ satisfaction. This implies that when the farmer association provided exceptional service quality, the customers acknowledge and shows gratification. In addition, the yielding result is applicable to all research participants who have different background and perception, revealing the same positive effects on the in-depth explanatory of service quality. On the other hand, the service, achieving high responsiveness and helpfulness, of farmer association asserts in significance to customers’ satisfaction as the complement. Lastly, the result suggests “farmer association’s service quality” as a topic to consider for any further researches. 曾義明 2014 學位論文 ; thesis 71 zh-TW |
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碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 102 === In the reality of this current social environment, agricultural businesses must encounter not only the capitalistic behavior that market has been becoming into but also the competitive pressure. Accumulating study reveals that the enhancement of service quality has brought significant differences and segmentations for the corporations, also improved customers’ satisfaction, thereby promoting their loyalty to achieve the purpose of profit maximization. Accordingly, it is important to investigate the relationship between the service quality and customers’ satisfaction for Farmer Association. This research focuses on the New Taipei City Farmer Association San Chong Branch as the research target, from observational perspective. Utilizing the survey questionnaire, we can acknowledge customers’ satisfaction on the service quality provided by the San Chong Branch.
This research shows that service quality is consisted of five characteristics: tangibility, reliability, responsiveness, assurance, and empathy. All of which suggests positive effects on customers’ satisfaction. This implies that when the farmer association provided exceptional service quality, the customers acknowledge and shows gratification. In addition, the yielding result is applicable to all research participants who have different background and perception, revealing the same positive effects on the in-depth explanatory of service quality. On the other hand, the service, achieving high responsiveness and helpfulness, of farmer association asserts in significance to customers’ satisfaction as the complement. Lastly, the result suggests “farmer association’s service quality” as a topic to consider for any further researches.
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author2 |
曾義明 |
author_facet |
曾義明 Tz-Ying Wang 王滋瑩 |
author |
Tz-Ying Wang 王滋瑩 |
spellingShingle |
Tz-Ying Wang 王滋瑩 The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City |
author_sort |
Tz-Ying Wang |
title |
The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City |
title_short |
The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City |
title_full |
The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City |
title_fullStr |
The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City |
title_full_unstemmed |
The influence of quality of service on customer satisfaction - a case study on Sanchong District Farmers Association of New Taipei City |
title_sort |
influence of quality of service on customer satisfaction - a case study on sanchong district farmers association of new taipei city |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/78gnmd |
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