A Study on Impulse Buying Behavior with the Influence of Sales Promotion in Hypermarkets.
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 102 === The competitiveness of hypermarkets in Taiwan lies on promotion activities and service quality, saving money and providing comfortable shopping environment for consumers. The hypermarkets have also introduced price and non-price promotion strategies to stimul...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57437186748061742889 |