A Study on Impulse Buying Behavior with the Influence of Sales Promotion in Hypermarkets.
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 102 === The competitiveness of hypermarkets in Taiwan lies on promotion activities and service quality, saving money and providing comfortable shopping environment for consumers. The hypermarkets have also introduced price and non-price promotion strategies to stimul...
Main Authors: | Ching-Yun Li, 李靜昀 |
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Other Authors: | 黃志文 |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/57437186748061742889 |
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