The Effects of Internet Information Delivery on Taiwanese Movies'' Box Office Success.

• Main Authors: Yi-Wen Su, 蘇怡文
• Other Authors: 林谷峻
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/3ka86g

碩士 === 淡江大學 === 會計學系碩士班 === 102 === Taiwan movie industry has experienced recession since 1982. Until recent years government starts to support cultural and creative industries, including movie industry. Taiwanese movies box office is then slowly. In the mean time, the development of internet information delivery is getting mature, by taking this development, this research collects data of Taiwanese movies from 2002 to 2013 and discuss the value factors that triggers Taiwanese movies box office and performs empirical analysis by using regression models. The research shows that the box offices of Taiwanese movies are significant influenced by the cast of movies, internet information delivery and whether it is a sequential movie or adapted from best-selling novel. It is suggested that in the internet era, internet delivery has become an important factor that contributes the value of movie, this result provides references for the valuation of film, and gives information for film maker and publisher for the development and marketing.