The Influence of Word of Mouth and Seasonality on Box Office of Motion Pictures: Evidence from Box Office of the U.S Market
碩士 === 淡江大學 === 管理科學學系碩士班 === 102 === New product sales forecasting is a crucial task to many innovative companies. Conventionally, the accuracy of sales forecasting is conditional on long-term, sufficient data of sales history. However, the sales information involved with newly launched products is...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43qq2m |