The Relationships between Consumer's Environmental Attitudes, Intentions of Staying in Environmental Hotels, and Big-five Personality Traits

• Main Authors: Wu,Zong-Hua, 吳宗樺
• Other Authors: Ching, Hsiao-Wei
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/44803106313763376587

碩士 === 東南科技大學 === 營建科技與防災研究所 === 102 === This research aims to explore the relationships between consumers' environmental attitudes, intentions of staying in environmental hotels, and big-five personality traits.Convenience sampling methods for data collection was used.A total of 217usable questionnaires were collected from non-specific consumers. Data was analyzed by the SPSS software.The results indicated the following: (1)the gender and education level of consumers did not impact the environmental attitudes; (2) personality traits of agreeablenesshad a significantly positive effect on environmental attitudes. On the other hand,extraversion personality traits had a negative relationshipon environmental attitudes; (3)agreeableness personality traits had a positive effect on intentions of staying in environmental hotels; (4)environmental attitudes of consumers had a positive and significant effect on intentions of staying in environmental hotels.The results of this study can be used as a reference for the authority and the tourism industry.