The Relationship of Attitude, Lifestyle and Purchase Intention to Leisure Housing-A Case Study of Tainan's Leisure Housing

• Main Authors: Pei-Chin Cheng, 程佩勤
• Other Authors: Ya-Fen Lee
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/n439vy

碩士 === 稻江科技暨管理學院 === 休閒遊憩與旅運管理學系碩士班 === 102 === As people's living standards improve, The increasing sense of leisure, Under the circumstances at any time to the movement can be safe in the, Planning casual facilities within the community, To meet the housing needs have both leisure, Thus came into being casual Apartments, Choose the time of a new home purchase. This study is based on questionnaires, Survey was conducted to casual residential Kanwu who, The questionnaire contains a casual attitude towards residential. Correlation between lifestyle and purchase intention of, And the project also contains a casual attitude apartment cognitive and reference groups on purchase of two apartments Leisure, Put together by the questionnaire survey on Kanwu. In this study, T-test. Descriptive statistics. ANOVA analysis. Factor analysis statistical analysis. Tainan casual style residences questionnaires 555 questionnaires were recovered, Excluding the 23 invalid questionnaires, A total of 532 copies of questionnaires, Valid questionnaires received was 95%. The results showed：Kanwu majority of women who, Approximately 50-59 years of age, Up to university education, Marital status Married mostly, Growth cycle for a couple with children, the majority of both men, Career in the service industry, A monthly salary of 20,000 to 40,000 accounted for the majority.