| Summary: | 碩士 === 大同大學 === 事業經營學系(所) === 102 === Since 2004, Taiwan successively signed the working holiday arrangements with New Zealand, Australia and other 9 countries. Today, there are tens of thousands of young people to participate in these programs every year. In comparison to other countries, Australia is the only host country that doesn't set the annual cap for the number of applications. Therefore, Australia working holiday program is the easiest one to apply, and also has the maximum number of participants. Working holiday, the emerging type of tourism combines work and holiday, provides youth to travel with fewer budget, and to experience the local culture.
Why working holiday programs have explosive growth in recent years? What are the working holiday makers’ (WHMs) motivations to participate these programs? During working holiday, whether WHMs can adapt the local culture? After working holiday, what are the influences of perceived value, satisfaction, and behavioral intentions of WHMs? These are the key objectives of this study.
This study is undertaking through the quantitative research methods. And the research subjects are the WHMs in Australia. After nearly a month of sampling, a total of 170 valid questionnaires were obtained. The empirical data were analyzed by using the SPSS 21.0 statistical software package for data descriptions first. Then, AMOS 21.0 software was used to conduct the confirmatory factor analysis (CFA) and structural equation modeling (SEM) analysis and to measure the effect of each path for hypothesis testing.
The conclusions are as follows:
1. WHMs’ motivation has a significant positive impact on WHMs’ perceived value.
2. WHMs’ motivation has a significant negative impact on WHMs’ satisfaction. The result is different from the literature research, which is worth for further research to explore deeper relationship between them.
3. Cross-culture adaptation has a significant positive impact on WHMs’ satisfaction.
4. WHMs’ perceived value has a significant positive impact on Satisfaction.
5. WHMs’ perceived value has a significant positive impact on behavioral intentions.
6. WHMs’ satisfaction has a significant positive impact on behavioral intentions.
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