Extending Theory of Planned Behavior to Understand Organizational Citizen Behavior

• Main Authors: Kuo-Hua Chang, 張國華
• Other Authors: Huei-Huang Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/68902259522447372906

碩士 === 大同大學 === 資訊經營學系(所) === 102 === ABSTRACT Easy labor dispute ever since the 2008 outbreak of the financial tsunami,So that employees are exploited discontent and heart injustice.Therefore, I hope by this study, the current mental state employees to and from Job attitude, subjective norm and perceived behavioral control and other factors that influence behavior,from the behavior of employees to explore the performance of the staff of the unfair psychological state, and finally, hoping to cause tissue to reduce organizational talent unfair behavior, in order to promote a united improve labor relations. In this study, employees of different industries questionnaires, 311 valid questionnaires parts, structural equation modeling analysis. The results showed that: (1) In an organization, employees importance of procedural fairness, interactive fairness and distributive justice because employees want organizations to be treated equally, between peer interaction can be fair, and finally get a reasonable return.(2) Service-oriented organizational citizenship behavior, loyalty behavior of employees of the organization will have a sense of responsibility in the service delivery, will provide a consistent adherence to organizational norms standardized service quality to meet customer, and finally beyond the norm to provide spontaneous participation in the process of excellent service outside, and thus customer satisfaction and produce longer buy. (3) After profit organization, also enables employees to get paid a fair and reasonable in order to stimulate spontaneous feedback of employees of service-oriented organizational citizenship behavior, forming a good circulation, and constantly create a profit for the organization.