| Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 102 === Today in Taiwan for more than two thousand gas stations,which for most of
Petroleum private station, subject to the sale of the oil industry gross unchanged for years and the impact of rising oil prices, the industry can give back to customers preferential slowly reduced while the public When selecting stations consume pinch pennies,and intense competition among operators,in order to gain advantage,private stations have their own industry marketing approach to gain the favor of customers. The purpose of this study investagating gas station marketing activities impact on operating performance under the assistance from information initergrators. Research and theoretical perspectives related to literature-based, and private stations Taipei area for the study, a questionnaire distributed.
In this study, a questionnaire survey to collect data were collected 43 questionnaires,research and analysis found that:
(1) "Information Integrator services to help" to "Service Quality" has a positive effect; (2)"Information Integration services to help" have a positive impact on the "Promotion"; (3) "Service Quality" on "Operating Performance" no significant impact; (4) "Promotion" to "Operating Performance" has a significant positive impact;(5)"Information Integrator Services to help" no significant impact on the "Operating Performance"; therefore infer Gas Station operators can effectively improve service quality and promotional activities
via information integration service providers to help, but in the quality of service stations with the implementation still need to rely on in order to get results. These findings are expected to provide to the gas station industry in strengthening service quality and promotional activities,select the appropriate information integration services to help providers make the policy application can be more flexible and to improve operating performance and get real benefits.
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