| Summary: | 碩士 === 台南應用科技大學 === 生活應用科學研究所 === 102 === The III (Institute for Information Industry) - FIND 2013 announced the results of the latest survey , the Taiwanese’s mobile Internet penetration rate is 37.3%. This surveys indicated that wired high-speed Internet subscribers in Taiwan has reached 5.36 million till the end of December 2012. The population of regular Internet users were 1.107 million in the fourth quarter of 2012, about 96% of the Internet population have online shopping experience. Thus, the online consumer market demand is the trend now . In the Internet business applications , "online shopping" is the most direct and rapid consumption patterns for manufacturers to contact their consumers. Hence, how to attract consumers shopping online is the most urgent need for business link operators. The web design of shopping site is also one of the important factors to influence consumers'' purchased willing &; evaluation. Hence, the subject to explore the homepage design of shopping sites is deserving of study. .
This research use the Homepage of internet apparel brand as sample and apply Modified Delphi Method, by 11 experts to obtain the statistic table and retrieve consistency results. After consolidated three rounds of the questionnaire, the results showed that "casual", "masses" are best suited for expressing the majority Homepage imagery and jargon. And obtain the best three Homepage layout module for expert and consumer surveys. Survey results show experts and consumers agree best Home page layout are "header", "sidebar left", "content block", "footer" four blocks. In "header" layout , LOGO centered by experts and left LOGO by consumers for the best. Best "content block" layout, the experts are consistent with consumer the best are goods presented with other images. To add audio , video playback window with dynamic choreography is the best layout by experts but consumers thought no need to add it.
In today''s fast-changing Internet market, the page design of shopping site also needs to response market demand instantly for innovative ideas . From the results of both expert and consumer groups have different views on the home page layout, can be seen in the majority of the online shopping market is not a single designer for the design standards, the main group to be satisfied are the majority of consumers. Hence, designers should further consider consumer’s demands once designed Homepage, and thus make balance. However, the rise of mobile consumer market in recent years make consumers always having shopping opportunities anytime. Such as page layout mode of mobile consumer market or APP shopping can be further researched directions in the future.
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