Applying TRIZ Method to Improve the Service Qualityof Miaoli Hakka Cultural Park
碩士 === 育達科技大學 === 企業管理所 === 102 === The purpose of this research is to apply TRIZ method on service quality innovation for Hakka Cultural Park Miaoli. In addition to culture preservation and promotion, Hakka Cultural Park Miaoli is functioned for cultural tourism, a service industry connecting with...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27608294768827569486 |
| Summary: | 碩士 === 育達科技大學 === 企業管理所 === 102 === The purpose of this research is to apply TRIZ method on service quality innovation for Hakka Cultural Park Miaoli. In addition to culture preservation and promotion, Hakka Cultural Park Miaoli is functioned for cultural tourism, a service industry connecting with cultural heritage assets and cultural concept and providing consumers good service quality and emotional satisfaction. The satisfying level of customers generally depends on service quality. All cultural parks endeavor to reduce complaint from customers and to improve service quality.
Within previous studies of Hakka Cultural Parks, applying service quality innovation or TRIZ systematic inventive thinking for improving service quality of cultural parks is rarely seen. This research attempts to apply TRIZ systematic inventive thinking theory to construct the contradiction matrix fitting cultural parks. Following case study method implemented for this contradiction matrix, this research applies innovation principles on service quality improvement of cultural parks.
The empirical result of this case indicates that TRIZ inventive thinking model is certainly suitable for service quality improvement of Hakka cultural parks. This solution procedure based on this research could hopefully contribute toHakka cultural parks management on service quality improvement.
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