A Case Study on the Integrated Marketing Communication Modules and Performance - An Example of some Company
碩士 === 育達科技大學 === 企業管理所 === 102 === Over the past decade, advertising and promotional role in the marketing communications mix had been significantly changed. In the past, most of the funding is spent on the marketing traditional advertising, and now, the trend has changed. In addition to tradit...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/jt7z5t |