The satisfaction study of customer participation customization based on service dominant logic

• Main Authors: Wei-shun Huang, 黃威順
• Other Authors: Shun-Ming Tang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/42522503890002746664

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 102 === In recent years, people are gradually paid more attention to consumer behavior, because of the phenomenon, service industry has been rising. A lot of traditional business model could not rapidly understand and respond customer’s needs it. So many entrepreneurs have transformed their enterprises to “enterprise service.” Also, it is an emerging issue that a lot of enterprises have developed their service to satisfy the needs of customer. In order to enhance the benefit of enterprise service-oriented, enterprises have designed different projects, such as innovative service and quality of service, to fulfill consumers’ requirements. And Enterprise has provided to products service innovation and quality for the improve customer satisfaction. Moreover, those companies not only recommended their products, but also offered great service to customers. Therefore, there are concepts of service oriented to customers, it is to meet the needs of customer, and it positive co-production, so it doesn''t passive recipients, the study based on service-dominant logic in the enterprises explored that it provided products for customer to co-production, it improved to service innovation and service quality for customer participation satisfaction.