The Study on Product Recommendation System- Case studies of Electronic Commerce Industry

• Main Authors: You-Yuan Wang, 王宥媛
• Other Authors: Shu-Ling Liao
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/8yuq2d

碩士 === 元智大學 === 管理碩士在職專班 === 102 === The purpose of this study is primarily to understand how enterprises operate the product recommendation system on electronic commerce. How enterprises use and optimize the strategies of product recommendation system to attract users to buy products. Approached with qualitative case study method, three different types enterprises were objects of this study. Gathering case studies’ operate product recommendation system details via managers interviews, website content, Facebook and blogs. Observation and archive data were also collected in order to ensure trustworthiness. Concluding from (1) Tools of product recommendation system (2) Strategies of product recommendation system (3) The optimizing and innovation of product recommendation system. The case studies results are provided to researcher or start-up for references in the future.