| Summary: | 碩士 === 元智大學 === 資訊社會學碩士學位學程 === 102 === This thesis, by adopting the methodology of literature research, focuses on the regulation of media concentration in Taiwan. The research is to review whether the legal framework under current three broadcasting laws is sufficient for the regulator to solve the issues of media merger, and to review the policy goal through the case study of Want-Want’s takeover of China Network System, a leading multiple system operator in Taiwan.
The research found that current legal framework for preventing media concentration focuses on economical regulation including structural and behavior regulation. For the purpose of better environment for media, the regulator will consider the value of free speech, free press and media diversity besides of the consideration of market competition. Because of lacking regulatory tools, the regulator usually approve the merger cases by setting several conditions, which are questioned by many about its legal justification. To solve this dispute, the regulator proposed the draft of “Media Monopoly Prevention and Diversity Guarantee Act” to rebuild the media regulation equally emphasizing structure, behavior and content. The research also found that the new bill together with current structure and behavior regulation may not only bring the new look of regulatory reform on media environment, but also strengthen the legal ground for the regulator to review the cases of media merger.
The research agree the efforts by the regulator to enact the new law to deal with the inner diversity of media and suggest that the regulator should establish a competent organization, by adopting the model of co-regulation, to take care the referential indices of audience rating, reach frequency, and stickiness of viewers/listeners on specific media platforms or channels. The regulator may make a better decision by referring to the results made by such an organization with regard to the inference of market influence of specific media.
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