| Summary: | 博士 === 元智大學 === 管理學院博士班 === 102 === The effect of dynamic capabilities on service innovation for firm performance or competitive advantage is lasting paid much attention. As manufacturing industry attempt to improve business process, strengthen customer relation and achieve higher revenue, the management must extend their efforts to improve their dynamic capabilities, including sensing the emerging market, seizing the business opportunity and the resource reconfiguration.
The study proposes a structural model based on dynamic capabilities, service innovation and company effects and we investigated 474 companies from the “Top 5000 — The Largest Manufacturing Corporations in Taiwan” listings published in the China Credit Information Service Incorporation's 2011 yearbook. 293 companies of these sample offer product related services to their customer and 181 companies engage service innovation by offering non-product related services.
We used AMOS to test the proposed research model. Findings support reconfiguration is positive on service innovation of product related services and both of seizing and reconfiguration is positive of non-product related services. We also find that the service innovation generates different company effects of product and non-product related services.
This study has two main research outcomes: development of a model representing the dynamic capabilities, service innovation and company effects; test the proposed model by different manufacturing servitation type. We extend the theory of dynamic capabilities and our results suggest that managers of manufacturing industry what the dynamic capabilities should be taken and how to formula the strategy of service innovation.
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