The research of culture and creative products in Taiwan Numerology-The Case of Feng Shui Goods

• Main Authors: Lin Hung Lung, 林泓龍
• Other Authors: Mei-Hua Tsai
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/45621898359562278197

碩士 === 亞太創意技術學院 === 文化創意設計研究所 === 102 === Easterner grew up under the influence of religious and beliefs, and the majority of people may have a certain degree of understanding and curiosity on Numerology and Feng Shui, no matter Tarot、Zi Wei Dou Shu、Feng Shui、Optional good day ... and so on, the way to let people making decisions for reference. Eleven years ago, the author learned in Numerology and Feng Shui and during the learning process found that many people believe Feng Shui which is for thousands of years of Chinese science, they prefer to believe it (Feng Shui), rather than disbelieve. However, the negative impact of the recent public opinion on Feng Shui, and the heart of uncertainty and the mystery of the unknown, making the people to question Numerology and Feng Shui .. Although people hold a questioning attitude, but for the peace of mind, most of them are willing to buy many features and types Feng Shui Goods. Above phenomenon, the purposes of this research are: (1) analysis of the market has been developing the kind of Feng Shui Goods meet consumers’ demands. (2) To understand the motivation of consumers to buy Feng Shui Goods culture products. (3) Investigate the consumers expected the display of culture and creative products (4) The results of this research can provide reference for the industry in the future development of Feng Shui cultural and creative products.The research collected 826 geomancy products form six online shopping channel and using structured interview, to understand the people’ attitude on the Feng Shui and doubt, and compare and analyze the result. The author summarized from the statistics, according to research purposes, there are four conclusions in this research: (1) the features of Feng Shui goods in the current market roughly fit consumer’ demands. (2) The consumers will buy Feng Shui cultural and creative goods according to their personal situation (3) People look forward more Feng Shui culture and creative products designed with sense of beauty and practicality(4) the business should get balance between traditional function of Feng Shui goods and fashion design when developing Feng Shui cultural and creative products.There are six suggestions are summarized (1) business could cooperate with Trendy brand to develop Feng Shui cultural and creative products. (2) to enhance the usefulness of Feng Shui related products (3) based on local characteristics to develop relevant cultural and creative goods (4) geomancy industry should have basic knowledge of Feng Shui (5) increased diversification of sales channels (6) to establish network platform with functional classification (7) Feng Shui goods industry need to have business ethics