| Summary: | 碩士 === 真理大學 === 企業管理學系碩士班 === 103 === In recent years, female consumers focus more on facial care. The large
market of women in the facial maintenance industry has become even
necessary for life style. In all the different facial maintenance product series
consumers often purchase ‘Emulsion’. This study is aimed at exploring the
behavior of women university students on purchase of face emulsion
decision-making. The research is based on method of survey data collection’.
Stage one questionnaire to distribute 80, recovery effective questionnaire 60,
effective questionnaire recovery rate 75 percent; Stage two questionnaire,
the former side issued 80 and official questionnaire 170, issued a total 250,
recovery effective questionnaire 246, effective questionnaire recovery rate
98.4%. We use SPSS software and ANOVA check for the final text research
assumptions. The study found: (1) products with moisturizing function of
different price have significant differences (2) products that cause tight pores
function of different price have significant differences (3) products that
contain the white beauty function of different prices have significant
differences (4) functional value of different prices to consumer behavior
have significant differences (5) social value of the different prices to
consumer behavior have significant differences (6) situational value of
different price to consumers behavior have significant differences. LOTION
Products Company may consider this study as a reference for these results.
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