The impact of health food brand image and purchase experience impact on consumer purchase behavior

碩士 === 中州科技大學 === 保健食品系 === 103 === This study aims at exploring the relationship between health food brand and purchase experience to purchase intention. The main purpose of this study was to: (1) Investigate current situation of health food brand, purchase experience and purchase intention. (2)...

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Bibliographic Details
Main Authors: Tien Fu Hsieh, 謝添富
Other Authors: Yu An Chang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/56092842205349412532

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