| Summary: | 碩士 === 長庚科技大學 === 健康照護研究所 === 103 === The main purpose of this study was to analyze the causal factors, including body image, mental attitude, interpersonal factors and social media influence, of female customers’ motivation to receive aesthetic procedures. This cross-sectional study was performed by using a structural questionnaire from patients in aesthetic medicine of Medicial Center. A total of 193 valid questionnaires are collected and analyzed by SPSS 19.0 version for statistics analysis.
We enrolled a total of 193 female patients; the average age was 43.2 years. The majority of them are above 51 years old, married, having university degree, professional and technical occupations, with personal income 40,001-50,000 TWD per month, cosmetic information sources from medical person. The ranked order of motivating factor for aesthetic procedures were: (1) to help people have better feeling about themselves highest, followed by the second highest: (2) there is no side effects or pain of cosmetic procedure: (3) simple aesthetic surgery makes me more attractive. About body image, the highest score is that people like the way they are now, they would be cautious choose buy clothes for themselves in order to look better. The highest scores for mental attitude are that people think themselves valuable like everyone else. As for interpersonal influence, the highest score is that the views of individuls’ partners will have an impact on personal opinion on their appearance and their attitudes toward aesthetic medicine. Due to social media influence on recognition, people tend to believe that clothes on skinny models are the best ones, which gains the highest score.
Due to different age of research objects, there are significant differences in the motivation for cosmetic medicine; the motivations for cosmectic surgury. show a significant positive correlation to ages, appearance orientation, interpersonal factors and social media aspects; mental attitude demonstrates a significant positive correlation to age, monthly personal income, appearance evaluation. Interpersonal factors presents a significant negative correlation to social media aspects. Age, monthly personal income, appearance orientation, interpersonal factors, social media aspects and other variables, were analyzed and accounted for 22% of motivation for cosmetic surgery. The interpersonal factors were the most significant predictor.
According to the findings of the study, it is high acceptance level for cosmetic medicine about female, especially middle-aged. The cosmetic medicine providers can give the detailed advice according to individual requirements, which allows nurses to better grasp the characteristics of customers having aesthetic medicine and further upgrades service quality and health care quality. In addition, the results show that aesthetic surgury with little side effects and less pain is able to enhance customers’ motivation to accept aesthetic medicine. Also, the study found that it is better to provide customers with the safe medical information, detailed description and explaination of the risks involved before treatment.
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