Internationalized Branding Strategies of Luxury Brands:A Case Study of SHIATZY．CHEN
碩士 === 長庚大學 === 商管專業學院 === 103 === Brand management and globalization are critical for a company to have in such a competitive environment today. Brand management is a high value-added activity which brings the basis for enterprises to establish a solid growth. Products may be duplicated by other co...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pq9e7j |