| Summary: | 碩士 === 中華科技大學 === 經營管理研究所 === 103 === This study explore that the relationship of transformation condition, product transformation, innovation strategy, and management performance. Under the external environmental advantages and internal resource conditions, enterprise achieve sustainable survival target by improvement and innovation of product design, research, process, package, and marketing. The sample is enterprise that adoption product transformation. The survey is product-related professional managers. The period is from October, 2014 to January, 2015. There are 126 questionnaires. We will discuss that the factor of product transformation, innovation strategy, and management performance. Also, Innovation strategy how causes intermediate between product transformation and management performance.
The evidences indicate that the significant influence among transformation condition, product transformation, innovation strategy, and management performance. Innovation strategy causes intermediate results between product transformation and management performance. Indeed, innovation strategy has mediation effect. The result can provide reference that adopting product transformation for enterprise. The success of product transformation is that enterprises use effectively the internal core competitiveness and breakthrough innovation strategy.
Keyword：Product Transformation, Innovation Strategy, Management Performance, Mediating Effect
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