The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance
碩士 === 中華科技大學 === 經營管理研究所 === 103 === This study explore that the relationship of transformation condition, product transformation, innovation strategy, and management performance. Under the external environmental advantages and internal resource conditions, enterprise achieve sustainable survival t...
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ndltd-TW-103CHIT04570012019-05-15T21:59:55Z http://ndltd.ncl.edu.tw/handle/679hyf The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance 產品轉型、創新策略與經營績效關係之研究 Wang, Chien- Chung 王建鐘 碩士 中華科技大學 經營管理研究所 103 This study explore that the relationship of transformation condition, product transformation, innovation strategy, and management performance. Under the external environmental advantages and internal resource conditions, enterprise achieve sustainable survival target by improvement and innovation of product design, research, process, package, and marketing. The sample is enterprise that adoption product transformation. The survey is product-related professional managers. The period is from October, 2014 to January, 2015. There are 126 questionnaires. We will discuss that the factor of product transformation, innovation strategy, and management performance. Also, Innovation strategy how causes intermediate between product transformation and management performance. The evidences indicate that the significant influence among transformation condition, product transformation, innovation strategy, and management performance. Innovation strategy causes intermediate results between product transformation and management performance. Indeed, innovation strategy has mediation effect. The result can provide reference that adopting product transformation for enterprise. The success of product transformation is that enterprises use effectively the internal core competitiveness and breakthrough innovation strategy. Keyword:Product Transformation, Innovation Strategy, Management Performance, Mediating Effect Chang,Chia-Ching 張佳菁 2015 學位論文 ; thesis 63 zh-TW |
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碩士 === 中華科技大學 === 經營管理研究所 === 103 === This study explore that the relationship of transformation condition, product transformation, innovation strategy, and management performance. Under the external environmental advantages and internal resource conditions, enterprise achieve sustainable survival target by improvement and innovation of product design, research, process, package, and marketing. The sample is enterprise that adoption product transformation. The survey is product-related professional managers. The period is from October, 2014 to January, 2015. There are 126 questionnaires. We will discuss that the factor of product transformation, innovation strategy, and management performance. Also, Innovation strategy how causes intermediate between product transformation and management performance.
The evidences indicate that the significant influence among transformation condition, product transformation, innovation strategy, and management performance. Innovation strategy causes intermediate results between product transformation and management performance. Indeed, innovation strategy has mediation effect. The result can provide reference that adopting product transformation for enterprise. The success of product transformation is that enterprises use effectively the internal core competitiveness and breakthrough innovation strategy.
Keyword:Product Transformation, Innovation Strategy, Management Performance, Mediating Effect
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author2 |
Chang,Chia-Ching |
author_facet |
Chang,Chia-Ching Wang, Chien- Chung 王建鐘 |
author |
Wang, Chien- Chung 王建鐘 |
spellingShingle |
Wang, Chien- Chung 王建鐘 The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance |
author_sort |
Wang, Chien- Chung |
title |
The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance |
title_short |
The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance |
title_full |
The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance |
title_fullStr |
The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance |
title_full_unstemmed |
The Study on the Relationship of Product Transformation, Innovation Strategy and Management Performance |
title_sort |
study on the relationship of product transformation, innovation strategy and management performance |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/679hyf |
work_keys_str_mv |
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