A Study on Factors Affecting Usage Intention of Audio and Video APPs─ Use YouTube APP as an Example
碩士 === 中華大學 === 企業管理學系碩士班 === 103 === The 2014 survey conducted by Institute for Information Industry (Foreseeing Innovative New Digiservices, FIND) showed that the average service rate of YouTube has reached 32.1%. Since YouTube has high market share in the audio and video market, and recently big-...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/bn47tr |