Market Structure, Firm Conduct, and Performance –A Case Study of the Networking Industry in Taiwan

• Main Authors: Pin-Ru Chen, 陳品汝
• Other Authors: Ruey-Jaw Teng
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/aq9dya

碩士 === 中華大學 === 企業管理學系碩士班 === 103 === Taiwan is the world's ICT product design manufacturing country, from a personal computer, optical drives, displays, cell phones, GPS, WLAN, ADSL, to current popular Netbook eBook, etc., play a vital role in the world. IT equipment annual output value of more than NT $ 3 trillion, communications equipment in 2010 will exceed 1 trillion yuan, the output value of communication services is close to 4,000 billion yuan. Therefore, this article intends to analyze and discuss market structure of Taiwan Netcom industry, the firm behavior and business performance, it is desirable to provide government and industry recommendations. The objectives of this study are explored networking industry management development and market concentration in Taiwan,the theory of Structure-Conduct- Performance (S-C-P) that developed by Mason-Bain is used to analyze the market structure, manufacturers’ behavior and operation performance. (1) The study used Four-Firm Concentration Ratio(CR4) and Herfindahl- Hirschman Index(HHI) as the index to measure the concentration of the market. (2) The models of SWOT, 4P and Five Force analysis are used for investigating the organization is havior and the strategy. (3) The performance evaluation index is used for evaluating the performance of wireless networking industry by the financial point of view. (4)Finally, we use case study and experts visiting to find out the operation guide, competitiveness and future planning for these companies. The results showed: (1)The market structure of wireless networking industry in Taiwan from 2006 to 2013 tends to be highly concentrated. (2)That from the firm behavior, Taiwan networking industry development, midstream part of the system manufacturer specializes in cost control and production capacity, and diversification of products and technology integration capabilities, improve operational performance and competitiveness. (3) that the operating performance, net profit rate of Accton and return on equity average of two indicators are the first to lead the industry, because the scale of operations and management ability will be more effective；Indicators mean binomial WNC return on total assets and earnings per share are the first to lead the industry, but the net profit ratio, return on equity rate failed to have outstanding performance；D-Link and Alpha ranked second or third in the average of the four indicators, evenly matched. (4)Case company has excellent soft, tough, and hard ware integration, so its R & D capability is fundamental to the company；Cases Companies have improved the supply chain strategic alliance in terms of strategy, revenue is expected to grow relative.