| Summary: | 碩士 === 中華大學 === 資訊管理學系碩士班 === 103 === Internet technology features freedom from time and distance, and therefore, gives people plenty of convenience. However, with the convenience of Internet comes many illegal behaviors, and one of these behaviors is illegal downloading of unlicensed digital music that is most serious among junior high school students. The personality development of junior high school students is still a working process at this stage of their life, so there may be the behavioral intention to download illegally digital music when they find the digital music to their fancy. This study served the following purposes: (1) explore the current status of the behavioral intention to illegally download digital music in junior high school students; (2) investigate the difference in the personal background, economic bounteous, Internet self-efficacy, knowledge about intellectual property rights, subjective norm and idolatry in various junior high school students in terms of the behavioral intention to illegally download digital music ; and (3) examine the implication of the factors that have influence on the behavioral intention to illegally download digital music. Hopefully the results provide an insight for the parents and teachers of these students and school counselors to help them correct junior high school students’ behavior to illegally download digital music.
The questionnaire was designed based on review on previous literatures. A survey was conducted, the questionnaires were sent to 320 students, and 272 respondents were valid. The data collected was analyzed using descriptive statistics and one-way analysis of variance.
The following results were obtained. For personal background, the behavioral intention to illegally download digital music was significantly higher for third grade students than in first grade ones, and also higher for students in northern Taiwan than in southern Taiwan. However, no significant difference of this intention was found in junior high school students of difference genders. For economic bounteous, the behavioral intention to illegally download digital music was significantly higher for the group with high score in economic allowance than the one with low score. For Internet self-efficacy, the behavioral intention to illegally download digital music was significantly higher for the group with medium score in economic allowance than the one with high score. For knowledge about intellectual property rights, no significant difference was found for junior high school students with different knowledge about intellectual property rights. For subjective norm, the behavioral intention to illegally download digital music showed no significant difference for the test subjects due to difference in subjective norm. For idolatry, the behavioral intention to illegally download digital music was significantly higher for the group with high score in idolatry than the one with low score.
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