Case Study on Entrepreneurial Process of Micro Food and Beverage

• Main Authors: Hsien-Chang Pan, 潘憲章
• Other Authors: Cheng-Hua Wang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/63610974185306027105

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 103 === Many people will eventually want to start up their own business. Business venture is the most direct and honest way of being in control. Once you have the ownership of your business you will have control over everything. Micro business venture is usually the number one choice, amongst them, and restaurant service is most favorable. This entrepreneurship research is based from the graduate’s own perspective, under limited resources and experience, in the attempt to compare with most micro business owners. Brain storming from a beginner’s point of view and through books, undertaking interviews also surveys, a reference with simple easy to understand and it is integrated with real life examples. The main purpose: To understand if you have what it takes, market analysis and opportunity seeking, preparation and business plan. Looking back on literature, most are from non-entrepreneurship’s perspective for analysis and investigation; it is rare occasion that the author is entrepreneur himself. This research is somewhat pragmatic, the reader can quickly learn and do self-evaluation from this.