Study on The Environmental Knowledge, Attitude and Behavior of Hot Springs Ecotourism - Taking the Case Study of Elementary School Affiliated Preschool Teahcers in the Tainan City

• Main Authors: YU,YA-LING, 余雅玲
• Other Authors: Ou Yang, Yu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/x2e2bs

碩士 === 嘉南藥理大學 === 觀光事業管理系 === 103 === Abstract The main purpose of this study is to investigate the environmental knowledge, attitude and behavior of hot springs ecotourism among the elementary school affiliated preschool teachers in Tainan City. This study is conducted by a four part questionnaire, including personal background, environmental knowledge, attitude and behavior of hot springs ecotourism. With stratified cluster sampling method, the questionnaires were delivered to a total 250 elementary school affiliated preschool teachers in Tainan City and 238 questionnaires were collected. The 236 usable data were analyzed using items analysis, reliability analysis, ANOVA, multiple regression analysis, and Pearson product-moment correlation. The results indicated that the level of environmental knowledge, attitude and behavior of hot springs ecotourism among the elementary affiliated preschool teachers is high and the relationship among the environmental knowledge, attitude and behavior is positive. The more time they take part in the ecotourism, the more positive they perform. The teachers who once took part in environmental conservation group's expressing are more excellent than the teachers that didn't once take part in; the teachers who have been to hot springs ecotourism at least three times on average for a year are obviously better than the teachers that have not been there. I suggest that you can hold more studies programs about hot springs ecotourism or train hot springs ecotourism announcers to enhance teachers' cognition about ecotourism and hot springs and promote teachers' environmental education attainment. While holding self-empowerment activities, schools should participate in hot springs ecotourism.