| Summary: | 碩士 === 嘉南藥理大學 === 觀光事業管理系 === 103 === This study aims to investigate the relationship between the hot spa tourist guide services and the visitor satisfaction. Questionnaires are collected from the tourists of Gui-Dan hot spa, with 388 valid questionnaires, and 32 invalid ones. Collected data are analyzed mainly by SPSS 19.0 for Windows statistical package software and other data analysis toolkits. The main research results are provided for reference as follow:
Research reflected by Chi-Square Test showed that, whether the visitor has visited the spa before, and whether he/she would accept the hot spa tourist guide service revealed significant differences on both the demand and required topics of the hot spa tourist guide services. Research through T-test showed that the elements of the visitor’s occupation and those visitors who have agreed to use the hot spa tourist guide service presented significant differences on the demand of tourist guide media, personal tourist guide interpretation service, as well as the tourist guide brochures. Research result from the test of One-way ANOVA showed that the tourist’s frequency of visiting the hot spa; whether he/she has visited the hot spa before; and whether he/she has choose to accept hot spa tourist guide services, all showed significant differences in the general outcome of the visitor satisfaction. According to the regression analysis in this research, tourists who have accepted personal hot spa tourist guide interpretation service , or tourists who have used hot spa tourist guide service or relevant tourist guide media, such as tourist guide brochure, tourist guide movie, and tourist guide notice board, all showed higher overall visitor satisfaction. Likewise, tourists also showed higher overall visitor’s satisfaction towards those hot spa tourist guide, who have professional knowledge; who have pleasant guide manner; and who provide guide service within proper time.
|
|---|
