| Summary: | 碩士 === 中山醫學大學 === 健康餐飲暨產業管理學系碩士班 === 103 === Many studies indicated that Sugar –Sweetened Beverages (SSB) is the main reason to cause obesity and damage public health, and many governments have provide many interventions to lower SSB consumption. However, whether these interventions are effective are still undecided, and sugar labeling (i.e. sugar type and grams) are proposed as a new nutrition label for SSB. From the literature reviews, we found that there are few literatures only mentioned the influence of sugar label and it’s very interesting to have better understanding the relationship between the sugar labeling and purchase intention on SSB.
This study examines the relationships among sugar information, nutrition labeling, and warning statement, and purchase intention of SSB and also the possible interaction effects by three factor experiments.
The findings shown that when information about sugar labeling would be more comprehensive and nutrition labeling more obvious, than purchasing intention is also decreased. The main contributions of this study are that finding could provide a better policy for nutrition labeling, and it could effectively reduce the purchase intention of SSB. It could also suggest that the beverage manufacturer could provide more concrete nutrition information to change consumption behavior of SSB.
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