In Wu Hua Ma Case to Explore the Issue of Taiwan Small Catering Services on Localize Expansion in China

• Main Authors: Pei-Hsuan Lee, 李沛璇
• Other Authors: Hsiao-Chi Chen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/cfg5g8

碩士 === 中原大學 === 企業管理研究所 === 103 === Taiwan small catering services face the competition in domestic and international markets recently. It makes small-scale catering services are facing international demand in Taiwan, but almost all the output of the industry are facing difficulties during the process in the implementation of international export. In this study, we would like to solve the above problems and give the effective suggestion. Then there are three processes to develop the internationalization such as "Expansion Conditions", "the process of the development " and "The response on localization " There are also three goals on the study. The first is do depth interviews and analysis on catering small enterprises to enter the Chinese mainland expansion issues. Second, the process of expansion on internationalization . Third, the company develops on overseas and they adopt response in the local place. This study is a detailed analysis of the process on international catering, beverage industry and stage of adjustment. This study uses semi-structured Interviews in-depth interview. Through the interview, we do the analysis on small business catering in Taiwan during the international export in the case, especially selecting one of the best companies Wu Hua Ma on internationalization to analyze. By the process, this study can make people understand that the company should use the strategy to face the difficult problems and local issue then giving the help to the small catering in Taiwan in the future. In this study, we arranged the analysis of the interview information and provide some international output methods to the catering business. From the study, we find some common output situation. First, the enterprise system is not yet perfect. Second, more difficult to perform standardized way to expand the scope. Third, there are not enough experience for enterprise Overseas to output. Through these reasons, we give five Criterions. The results show that Wu Hua Ma mainly due to corporate resources, culture local consumption, international risk-creating impact of the product taste, etc. Above the reasons, there are the key elements for the companies to explore. When companies want to take advantage of the partnership way to enter the international market, we can consider that if the internal resources and capabilities are sufficient or not. Then we can make the easier way to perform during the international export process. Once more we should provide to the local place of the response and strengthen the inter-organizational change to build a better training of personnel plan. By this way, we can make the internal resources and local response become the complement effect.