The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective
碩士 === 中原大學 === 企業管理研究所 === 103 === SMEs play an important role to the economy in Taiwan since Taiwan’s economy is international trade-based, with substantial international links. Face severe competitions from international companies, Taiwan’s SMEs fall far behind the international companies in term...
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ndltd-TW-103CYCU51210652019-05-15T22:08:23Z http://ndltd.ncl.edu.tw/handle/97265v The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective 以動態競爭觀點探討後進廠商垂直整合策略-熱昇華產業為例 Bo-Ren Chen 陳博仁 碩士 中原大學 企業管理研究所 103 SMEs play an important role to the economy in Taiwan since Taiwan’s economy is international trade-based, with substantial international links. Face severe competitions from international companies, Taiwan’s SMEs fall far behind the international companies in terms of capital, branding, and patent technologies presently. Therefore, how to compete with international companies is the focus of this study. Here, we apply the sublimation printer industry as the research case; the case interview method was adopted to carry out this research. Through interviews, insight was obtained to understand the competition and interaction between Taiwan’s sublimation printer manufacturers and first-tier international manufacturers over the years. Findings show that, the case company and international companies show great disparity in terms of resource similarity but also with high similarity of their markets. However, the case company can narrow the gap in resources through the integration of up-stream, middle stream and down-stream. And through market segmentation to realize differentiation also may help them create survival opportunities successfully as well. Chin-Yi Chen 陳瑾儀 2015 學位論文 ; thesis 52 zh-TW |
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碩士 === 中原大學 === 企業管理研究所 === 103 === SMEs play an important role to the economy in Taiwan since Taiwan’s economy is international trade-based, with substantial international links. Face severe competitions from international companies, Taiwan’s SMEs fall far behind the international companies in terms of capital, branding, and patent technologies presently. Therefore, how to compete with international companies is the focus of this study.
Here, we apply the sublimation printer industry as the research case; the case interview method was adopted to carry out this research. Through interviews, insight was obtained to understand the competition and interaction between Taiwan’s sublimation printer manufacturers and first-tier international manufacturers over the years. Findings show that, the case company and international companies show great disparity in terms of resource similarity but also with high similarity of their markets. However, the case company can narrow the gap in resources through the integration of up-stream, middle stream and down-stream. And through market segmentation to realize differentiation also may help them create survival opportunities successfully as well.
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Chin-Yi Chen |
author_facet |
Chin-Yi Chen Bo-Ren Chen 陳博仁 |
author |
Bo-Ren Chen 陳博仁 |
spellingShingle |
Bo-Ren Chen 陳博仁 The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective |
author_sort |
Bo-Ren Chen |
title |
The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective |
title_short |
The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective |
title_full |
The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective |
title_fullStr |
The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective |
title_full_unstemmed |
The Study of Latecomer''s Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective |
title_sort |
study of latecomer''s vertical integration strategy in thermal industry from competitive dynamics perspective |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/97265v |
work_keys_str_mv |
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