A study on the Website Homepage Vision Imagery using grouping principle

• Main Authors: XIN-YI HUANG, 黃欣怡
• Other Authors: Tzu-Fan Hsu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/59204589217118417713

碩士 === 中原大學 === 商業設計研究所 === 103 === Under the circumstances of rapid development of Internet,the number of websites is continuously growing. And the improving skill of designing websites makesthe way websites present be more diverse. The study uses Grouping to analyze the visual presentation of different home pages. Website samples are collected from WebDesignClip. After dismissing the website which has invalid and repeated links, altogether the study choses 219 website samples. The study is based on these website, which go through some statistical analysisto view how Groupingdistributes on the designing of home pages. Then the study uses Method of Semantic Differential to know website users’ Kansei Image after viewing home pages with different Grouping principles. Whether the Kansei Image be different between gender? And the study try to find out whether gender will influence the evaluation of websites which uses Grouping. The results can be used as the reference for constructing home pages and related research scholars. The results are as below： 1.The similarity is used most often in Grouping in home pages’ design, followed by the proximity. 2.After website users viewing the home pages, their Kansei Image will differ as the website using different Grouping principles. Gender can also influence the different image when the home pages using different Grouping. 3.When website users viewing websites which with different Grouping principles, the result of their aesthetic feelings are different. Gender will also influence the result of aesthetic feeling.