| Summary: | 碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === Foreign insurance companies make significant contribution to Taiwan’s insurance industry. Financial tsunami triggered exodus of foreign insurance companies successively, causing many famous international insurance companies sold out their business units in Taiwan one after another. Insurance industry normally influenced on much wider aspects. Transference of a lot of policy holders’ interests and a large amount of funds would result in not only economic turmoil in the society but also general public’s doubts about insurance industry.
Any foreign company must face entry barriers when accessing to Taiwan market, which is a key to be noticed.
This research selected Metlife Insurance Company that has withdrew from Taiwan market as case study to find out the reason of giving up Taiwan market through deep interview and analysis of the relevant data and explore entry barriers not to be ignored by foreign insurance companies
This research considered that there’re four types of entry barriers in Taiwan insurance market: First type, the problem of regulations that are affected by political and legal system and IFRS4 implementation; second type, the problem of negative spread that is caused by low interest rate environment resulted from influence of economic and capital aspects; third type, influence of regional aspect.
In the recent years, the existence of entry barriers in Taiwan insurance industry has made frequent change in foreign insurance companies. All of these will strike Taiwan people and foreign insurance companies. Finally, this research proposed and reminded that industrialists should pay attention to the current situation of the development of Taiwan insurance industry, also hoping that the government can develop more favorable business environment to attract foreign investment to Taiwan, and further cooperating with the industrialists to reduce influence of entry barriers for prospect of Taiwan insurance market.
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