The Influence of the Home Experiential Marketing , Team Identification of Lamigo Monkeys on Repurchase Intention of customer with Customer satisfaction as Intermediary Factor.
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === In Taiwan, people are crazy about baseball. CPBL (Chinese Professional Baseball League) is the professional sport which is the most mature and enduring. Although CPBL has been developing for more than twenty-five years, many companies still change hands...
Main Authors: | Tzu-Kang Huang, 黃子剛 |
---|---|
Other Authors: | 莊育詩 |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/cr93wb |
Similar Items
-
Influence of Experiential Marketing on Fan’s Satisfaction and Loyalty for Lamigo Monkeys Team
by: Dennis Chen, et al. -
Research on Team Satisfaction and Marketing–Lamigo Monkeys
by: Hsi-Chung Yen, et al.
Published: (2017) -
The Influence of Home Marketing Strategy on Fans Purchase Intention and Repurchase Intention -A Case Study of Taoyuan Lamigo Monkeys in the CPBL
by: WU, CHI-TAO, et al.
Published: (2017) -
The Impact of Customer Relationship Management toward Customer Perceived Value: Case study of Lamigo Monkeys―A Taiwan’s Professional Baseball Team
by: Kung, Yu-Lun, et al.
Published: (2017) -
An Analysis of Experiential Marketing, Customer Satisfaction and Repurchase Intention in Civil Sports Center
by: CHEN,I-FANG, et al.
Published: (2018)