The Study of Life Insurance Salesperson Personality and Working Pressure on Turnover Intention

• Main Authors: Chen-Fu Yeh, 葉正富
• Other Authors: Pi-Chun Hsu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/54790443233987221354

碩士 === 朝陽科技大學 === 保險金融管理系 === 102 === Life insurance industry is full of setbacks, work challenges, performance standards and then you want to be developed, the clerk of the compressive strength and aggressive ambition is indispensable conditions, the life insurance company is committed to increasing staff training in selected business executives the only ability to develop a variety of tools methods suitable for the life insurance industry in an attempt to uncover personality traits, given the rate of increase. The main purpose of this study was to investigate the effect on turnover intention life insurance salesman different personality traits arising in the face of pressure of work. First briefly present the life insurance industry often use personality traits distinguish mode, again to explore life insurance salesman working pressure sources are "role conflict," "lack of support and professional identity", "workload", "sense of being rejected and low self-esteem, "four dimensions, the final definition of what is meant by turnover intention. In this study, 300 samples were studied basic statistics, research disguise differences analysis, reliability analysis, regression analysis, to understand why different personality traits clerk tendency when faced with the impact of work stress leave, I hope by this study, human resources management reference life insurance industry, its findings are as follows: 1‧This study found that the more likely B-type life insurance salesman more susceptible to job stress facet of "being Low self-esteem and sense of refusing a significant impact, "and the more Type A personality traits tend to work pressure in four dimensions" lack of support and professional identity, "have a more significant impact. 2‧The insurance salesman's personal background and three research variables do variance analysis found a lower age clerk at a higher work stress significantly greater than the age of the clerk, the clerk unmarried significantly greater than in the work stress has been married and have children salesman. 3‧The more tendency to Type B personality traits tend to leave people more inclined above the A-type personality person. 4‧The work pressure one facet "role conflict," explains an important life insurance resignation To reason, work pressure, the higher the greater the turnover intention.