| Summary: | 碩士 === 朝陽科技大學 === 保險金融管理系 === 103 === Life insurance sales representatives play an important role in promoting the insurance businesses. However, this job also comes with numerous challenges and fun. Hence, it is also obvious that the stability of the sales representatives has a great influence on the business management of the companies. Nevertheless, there are many other reasons behind the turnover rates. Important variables such as mentoring functions and organizational commitment are key factors which affect the ability of handling the pressure and therefore lower the turnover rates. The study has been conducted because of the above reasons. It targets on the new sales representatives with three months to two years of experience in the life insurance companies which are located within the Taichung area. It investigates the impacts between the "mentoring functions to organizational commitment", "organizational commitment to turnover intention", and "mentoring functions to turnover intention".
The questionnaire method is applied to the study and six hundred copies of questionnaires were distributed. In which, five hundred and eighty one valid questionnaires were returned. The basic characteristics of the interviewees were learned through the descriptive analysis. In addition, the hypothesis was also tested by the multiple regression analysis and the one-way analysis of variance. The purpose of this study is to reduce the turnover rates of the new sales representatives and therefore, achieving the final business goals and providing references for the human resources department in the insurance businesses. The results indicate that:
1. Mentoring functions has significant positive impact on the organizational commitment.
2. Organizational commitment has significant negative impact on the turnover intention.
3. Mentoring functions has significant negative impact on the turnover intention.
Keywords: Mentoring Functions, Organizational Commitment, Turnover Intention
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