Study of Tainan seasonal tourist monuments

• Main Authors: Mei-Hsueh Chang, 張美雪
• Other Authors: Tzong-Shyuan Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/747qx3

碩士 === 朝陽科技大學 === 休閒生活美學產業碩士專班 === 103 === Tourism Industry is a newly rapid-growing industry in the modern times, especially in the recent years, accompanied by the fast-paced progress of the society and technology; it has also become the most vital national industry. Tourism Industry is currently one of the most fast-developing global industry; it plays a pivotal role in creating national economic benefits and the population of employment. When the human civilizations develop to a certain degree, in addition to the material enjoyment, people tend to satisfy their spiritual and mental needs, therefore, with the development of society, economy and culture, sightseeing tourism gradually becomes the most important global industry, exerting the multidimensional tourism functions. Recently, due to the “Tourists Doubling Plan”and the “Tourism Top-notch Pilot Program”, which brings about the fast growth of the tourist market. As the city of ancient historical importance, Tainan abounds with rich cultural resources like traditional local cuisine, after the merge of Tainan city and county, the 23 national-designated and the 155 municipal-designated historical sites propel the sightseeing development with its distinctive historical sites resources. However, while the time that tourist to the historical sites is not that obvious, the research is to study the seasonal Tainan historical sites tourism. Considering very few of the past domestic researches on the seasonal discussion of the tourism, the study is using Yacoumis(1980)’s Index of seasonal variation as the measuring method to analyze the seasonal tourism of Tainan historical sites, hoping to provide the authorities concerned with the reference for the policy-making. The purposes of the study are shown below: 1. To understand the main scenario of the tourist visit to Tainan historical sites. 2. To analyze the seasonal traits of the Tainan historical sites sightseeing. 3. To provide Tainan City Government with the reference for the historical sites tourism. According to the sightseeing data of Ministry of Transportation and Communications, it shows that the tourist attendance of Tainan historical sites was 2,172,137 in the year of 2001; the number grew up to 4,833,789 in the year of 2013, which has increased 1.22 times within 12 years. With the fast growth of tourists to historical sites, the subsequent focus should be placed on the issue of the equalization of annual tourist distribution, also called seasonal tourism which has been considered the one of the dominant characteristics of sightseeing tour. Through the analysis of tourism season, we discover February is the peak time when the most of tourists visit Tainan’s historical sites; the excessive tourist swarming imposes a big challenge for the maintenance of historical sites. Otherwise, the general peak season of tourism: July and August, tourists did not apparently show up instead at Tainan’s historical sites, perhaps the factors such as typhoons, rainy seasons, many entrance examinations, taking leaves…etc. We suggest government combine the official industries, surrounding stores, hotels, travel agencies with other cooperative measures to evenly distribute the tourists to Tainan historical sites as well as boost the sightseeing tourist attendance. Key Word: Tainan Historical Site, Cultural Sightseeing